Reputation Management – A New and Powerful Approach | SEO and SEM

You are only as credible as your online reputation. In fact if your online reputation is bad, you may have trouble getting your personal/company website, your blog or anything positive related to you – appearing on search engines.This goes way beyond SEO and SEM. This is creating history. If history created around your name was bad, negative, otherwise just “non-positve” – you will not appear in search results. Your site may not be indexed (because if Google links you to something bad it must be true) – it can just get worse and worse!Fortunately there’s a fix, a cure – and even methods of preventing this in the future!! I’ve given details about what the problem was, and how it was fixed. Including possible solutions if you’re facing a similar issue. One of my friends just had this issue… 2 years ago. A really crooked and bitter ex-employee put up a horribly negative reputation, and its been difficult to get his website to appear easily on Google. Difficult to find clients who trust him, and hard to retain current clients and employees.There were many procedures and processes tried – legal options, using SEO or social media to “offset” the negatives – but it just kept getting worse. Pieces of that original article started appearing on social media and 3rd party blogs. It grew to such an extent that online business was simply impossible; nobody would trust him. They wouldn’t trust him to even meet with them and see what his team could contribute.It was after many twists and turns this chap came across me – Chaitanya Dhareshwar. Now this was the first reputation management project I’d done, and naturally I was a bit nervous… Even more so since I had to handle this project single handedly. After I shut down Wherrelz IT Solutions in 2009 I simply didnt have the full time staff to be able to deal with something like this – so I improvised.It was a lengthy process involving the usual – blogs, search engines, etc – but the difference was the way it was done. My technique for this is a unique, specialized approach… One that I’m happy to share.The difference between traditional techniques and mine is the focus – most of them focus on how to increase page views and keyword rich content – my focus is set on the ripple effect that follows.Take a simple analogy – of throwing a stone into a well – most reputation management companies do this for the ‘splash’ – but I do this for the ‘ripples’ that follow – they’re far more powerful!! The splash lasts barely a second and then recedes into nothing – but the ripple effect lasts for at least five minutes.Once the focus was set correctly, the fix was relatively painless, and in just 6 months the negative reputation vanished; replaced by positivity – and he had more clients than ever!! Naturally this was not an instant change; but while traditional work on reputation damage control spans months – my work lasts only a few short weeks.

Quick Introduction to Fashion Designer Furnishing | Fashion Update

The recent trend of presenting fashion brands as lifestyle concepts has resulted in some designers moving into home decoration. Here’s a quick introduction to fashion designer furnishing.Armani/Casa by Giorgio Armani is a good example of fashion as a complete lifestyle concept. The designer, who founded his fashion empire with an unlined jacket in 1975 says he supervises every Armani/Casa project with the help of an interior design team. Like his fashion collections, new furnishing items are rolled out each season. Pitched at the high-end crowd, the range includes furniture, ornaments, lighting and fabrics and are priced from US$85 for a glass tumbler to US$5,995 for a dining table. Every year, the pieces are showcased at the prestigious Milan Furniture Fair. This year’s fair in March saw the launch of the Amleto, its made-to-measure walk-in wardrobe.Unlike fashion trends which change with the season, home furnishing tastes are less fickle. But there are still ways for us to update their homes regularly. For example, the pieces of furniture are made to last but textiles can help renew and refresh a home environment in a soft but immediate way. Thus textiles feature widely in quite a few fashion designers’ home collection, ranging from cushion covers to bed linen and table runners.From observations, shoppers of such home furnishing are usually familiar with the designers’ ethos and style. Fashion labels are branching into home collections because they want to extend their look into lifestyle items.In addition to Armani, French label Hermès, also has a Hermès Home Collection, available since 1930. This range from tableware, silverware, accessories and furniture priced from US$465 for an ash tray to US$1,075 for a wool-cashmere blanket.Its team of designers is different from the one that does its ready-to-wear collection, but there are crossovers. For example, the label’s latest porcelain collection, Fil d’Argent, is designed by Henri d’Origny, who has been designing Hermes ties for almost 50 years.Bottega Veneta is another fashion label to introduce a home range. Its first Home Collection was launched at the Milan Furniture Fair last year.The collection was designed by the label’s creative director Tomas Maier, who mentioned in an interview last year that the range was in response to what customers want (‘They have been asking us to make household items for four years now’). He added that he aimed for furniture which could be moved around easily to constantly create different looks for the home.The collection offers pieces such as bookcases, tables and foldable stools and beds priced from US$290 for a tea light holder to US$5,600 for a table in limestone and leather.However, not everyone is a fan of fashion designer furnishing. I’ve had friends who complained about expensive sofas which look fabulous but cause the user to sink in once they’re sat on. Their verdict: not every label is equipped with the expertise to make furniture so shop with care. Pay attention to details and choose carefully to enjoy pieces which can be passed to the next generation.


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